“BECCA Shimmering Skin Perfector in Moonstone is instant-babe in a compact. Swipe on the top of your cheeks, tip of your nose and on your cupid’s bow. Boom.” $38, Sephora, @beccacosmetics
“Spoiler alert: I’m not a natural blond, so I need all of the help I can get when it comes to replacing moisture back in my hair. Bumble and bumble Repair Blow Dry is supereasy and helps to protect my strands.” $32, Sephora, @bumbleandbumble
“Spicy, slightly floral and a touch masculine—Chloé eau de parfum is a power fragrance. I wear it almost every day.” From $52, Macy’s, @chloe
“If I had a signature lip, Bonne Bell Lip Smacker’s Dr Pepper lip balm would be it. I have my mom to thank for getting me hooked on this in high school—it’s the perfect color for everyone and also supermoisturizing.” $2, Walgreens, @lipsmackerbrand
“NARS Sheer Glow foundation blends like a dream and has great coverage without being cakey. It gives a dewy look that I love.” $47, Nordstrom, @narsissist
Jessi Ford says her mantra is, “I can do that!”—which has led the bubbly blond and Georgia State University alum to a variety of professional gigs, including magazine internships (one at this very publication!), a stint at The Tabernacle and, now, as the co-owner of marketing and PR agency Birds of a Feather Creative (with her biz partner and BFF, Christina Edwards), as well as cycling instructor at fitness studio DEFINE Atlanta. In addition to the big business goals she’s got on the horizon, this go-getter will celebrate turning the big 3-0 this month, and next month she and her fiance will tie the knot in ATL. In between it all, Ford took the time to break down her tried-and-true beauty bests.