Redefined is also a booming interior design business with a rotating roster of about two dozen clients. The rates are “crazy low,” says D’Ambrosio.
Interior designer and shopkeeper David D’Ambrosio opened his first shop at the tender age of 25, during a massive downturn for the home industry, only to thrive on the Westside. Now 32, he recently opened Redefined Home Boutique at Town Brookhaven—a 5,300-square-foot space that’s lighter, brighter and less industrial than his first outpost. “Here, found objects might be architectural remnants, rather than, say, vintage typewriters,” he explains. More importantly, though: His new ZIP code allows him to order lines he was barred from carrying before, due to stiff competition on Howell Mill. Oly Studio, Made Goods, Mr. Brown and Atlanta-based BoBo Intriguing Objects are just a few of the luxe brands that have decor buffs buzzing. “We had almost 1,000 shoppers in the first two days,” D’Ambrosio notes. Thinking of swinging by? Don’t miss the store’s signature new mahogany-and-leather-scented soy candles, jewelry by locals like Chris Howell and a plethora of perfectly priced gifts. “We never mark up to retail,” D’Ambrosio explains. “I’m always cross-checking prices, because I don’t want people to buy online; I want them to come here to touch it, feel it and only get it because they truly love it, not because they found it on sale.” Now that’s the real deal.