Southern California-based brand Vuori (@vuoriclothing) is taking over the athleisure-wear market, and Atlanta is about to find out why.
Female model wearing the Clean Elevation legging with a white knotted tee and a male model sporting a performance hoodie and shorts
Nothing motivates us to move our bodies more than the workout fit. Matching biker shorts and tops, leggings that keep everything sucked in, and a belt bag to complete the ensemble is the best recipe to start the day. The aesthetic is an experience in itself. Now that you get the picture, you may have heard of a certain athletic-wear brand sliding into the commercials of your favorite podcast or popping up on social media, Vuori. Based on the relaxed, sought-after California lifestyle, they prioritized local activities, from surfing to fitness and art, regarding product design. What and who were they designing for?
Now, they are bringing their ethos of investing in happiness to the East Coast and our shining city in the South. By driving home their message and desire to inspire a vibrancy for life, they strategically made it so their clothes strike a balance between being designed for movement and daily life. Even when we aren’t at a workout class, our busy lives keep us running around.
Unlike most athletic wear, where each piece is made for a specific activity, Vuori fabric’s unique qualities of breathable compression, soft-to-the-touch texture, moisture-wicking tech and airbrushed second skin finish equip you for any outing. Known as the fastest-growing athleisure brand in the country, Nike and Lululemon better watch out as Vuori sweeps the market and inspires us through positivity and the importance of living an extraordinary life. 3035 Peachtree Road
Photography by: Vuori
