Panera is teaming up with T-Pain and NTWRK to launch its inaugural Day of Craveable Drops with pieces from Puma, Taschen, Nike and more in celebration of Panera’s new chef’s chicken sandwiches. While T-Pain won’t “Buy U a Drank”, the rapper will be hosting the shopping event along with NTWRK host Kylie Mar on Wednesday, May 4.
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Dropping exclusively on NTWRK, T-Pain collaborated with Panera to create the Deliciously Luxe Drip kit - a French terry sweatshirt and athletic pants featuring the rapper and producer’s signature, along with custom T-Pain x Panera headphones. Shoppers can enter a raffle to win the kit and the winner will be chosen at the end of the livestream event. Shoppers can experience the rest of the collection through livestreams on the app scheduled throughout the day.
In celebration of the launch of Panera’s Unlimited Sip Club, the rapper collaborated with celebrity jeweler Greg Yuna to create a 24 karat gold plated chalice complete with hand-set stones and laser etched details. Valued at an estimated $3,000, the chalice was given away on April 21 to a lucky drawing winner.
“I can’t wait to celebrate this new chicken sandwich from Panera with these exclusive drops and gold chalice on NTWRK,” says T-Pain. “The perfect pairing for the perfect meal.”
Panera’s new initiatives include the Unlimited Sip Club, which allows subscribers to refill their glass every two hours using the self-serve drink machines in cafes nationwide. To subscribe, the cost is $10.99 per month but includes access to hot and iced coffees, fountain drinks, Panera’s classic self-serve drinks and their newly released charged lemonades. Additionally, the cafe has ventured into the chicken sandwich game with the launch of the “signature take” and “spicy take” chef’s chicken sandwiches.
Other Craveable Drops include:
NTWRK’s Day of Craveable Drops will be held on the NTWRK app all day on Wednesday, May 4.
Photography by: NTWRK