The "GOAT" has expanded his legendary empire once again, set to reach into a new sport to leave a lasting impact—but this time, it’s in the world of apparel.
Tom Brady’s sportswear company Brady launched back in January, and it’s already expanding its categories to include a new sport: golf.
The expansion is designed for everyone from golf pros to novices, giving all levels an apparel system that works for them and the sport they love.
With all-weather lightweight layers, your freedom of motion for those full-range golf swings is supported by eye-catching and high-performance polos. Brady brand golf will also include the perfect golf pants and the lightest layers that are primed for the green.
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Fusing natural elements and cutting-edge technology, Brady brand’s choice of fabric boasts UPF40 sun protection, wind and water resistance, quick-dry technology, and rib-top construction for durability.
The collection's unique fabric repels water and persistent dirt stains with its signature four-way stretch, a technique that maximizes your mobility and gives you comfort on the green.
The collection is set to launch with the help of legendary hip-hop music video director and producer Hype Williams, who the Hall of Fame quarterback enlisted to shoot the campaign. The new collection is a continuation of Brady brand’s support of the next generation of athletes, giving the new school of golfers a set of athleisure wear that makes them feel and perform at their best.
Alongside Brady, the golf collection campaign features NCAA Golfers that support the vision of Brady Golf. Cole Hammer, a senior at the University of Texas, and Michael Brennan, a sophomore at Wake Forest University, will join the campaign, both currently ranked as No. 8 and No. 16 on the World Amateur Golf Ranking charts.
Brady was co-founded alongside entrepreneur Jens Grede and brand Creative Director Dao-Yi Chow. Together, the three minds created the first-ever apparel brand that combines professional sports-level innovation and an engineering system to deliver clothes that perform across all sports.
The collection will go live on bradybrand.com on Tuesday, April 19. Visit the brand’s website to learn more.
Photography by: Hype Williams