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The Swoox Life

By Kate Abney | April 7, 2015 | Articles

Kelly Wolf-Anthony—wife to bigwig restaurateur Justin Anthony and interior designer to clients like Spanx CEO Sara Blakely and Atlanta Falcons quarterback Matt Ryan—has just made a triumphant return to retail with a new Buckhead consignment boutique. Filled with uniquely curated collections of designer and showroom surplus, Swoox is a one-stop shop for chic, monochromatic, global, East Coast-meets-West Coast style, where details are a feast for the eyes. Seasoned designers will instantly recognize the great deals, while regular consumers will land trade-only pieces at fractional prices. Besides big-name brands like Baker, Noir and Kelly Wearstler, the 56 East Andrews Drive outpost stocks fun things like vintage Fornasetti plates, Taschen books, malachite boxes and original commissioned art. A giant canvas by D.L. Warfield spelling out “Frankly my dear, I don’t give a damn” will certainly catch a native Atlantan’s eye, but pieces by Mary Bairstow and Wolf-Anthony’s own mom, Patricia, are also front-and-center. “I have an obsession and fascination with jewelry as well,” says Wolf-Anthony, who sings the praises of fast-selling creations by Jennifer Lyons and Joey B. In the future, she also plans to launch a virtual version of Swoox (searchable by ZIP code), in addition to brick and mortars in Alpharetta, Midtown and more. We may never pay full price again!


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