The Bombchel Factory’s new Ponce City Market brick-and-mortar invites Atlantans to shop a collection of wearable art with a story to tell.
We’re all about brands that make us look good and feel even better, which is why The Bombchel Factory is at the top of our must-shop list. The newly opened Ponce City Market boutique is bright, bold and gives back in a major way. Founded by Archel Bernard—an Atlanta native born to Liberian refugees—the ethical fashion brand provides jobs, skill training and education to an all-female staff in Liberia. Following the Ebola outbreak in 2015, Bernard opened The Bombchel Factory in Liberia to help female Ebola survivors become both self-sufficient and self-confident. “Many of our ‘bombchels’ are earning salaries for the first time in their lives,” says Bernard. “We see their pride and confidence as they master their new trade.” This fall, the Georgia Tech alum opened the doors to the PCM boutique, inviting Atlantans to shop dresses, skirts, jumpsuits, face masks, jewelry and more made by the bombchels in Liberia. The shop will even feature capsule collections made locally by Bernard and products from other Black-owned designers.