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Super Woman

By Amelia Pavlik | January 22, 2015 | Articles

When marketing maven Dia Simms’ well-manicured digits were knocking out 3am work emails to clients at Sean John and Bad Boy Records, she never dreamed it would lead to a role as one of Sean “Diddy” Combs’ most trusted advisors.

“One of his marketing executives saw those late-night emails and figured that Sean and I would get along,” says the 39-year-old native New Yorker. “I had a five-minute interview with him and had no idea how I did because of his poker face. But he ended up asking me to come on as an assistant, and we got along famously from day one.”

This Morgan State University grad (whose ed creds also include earning a master’s degree in management from the Florida Institute of Technology) didn’t know much about what her new gig entailed—but she did know it was a once-in-a-lifetime opportunity to get her well-heeled foot in the door with Diddy.

Flash-forward, and Simms is now rocking the title of executive vice president of Cîroc Vodka & Innovations and Combs Wine & Spirits. The brainy beauty oversees the strategic execution of all brands under The Blue Flame Agency and the House of Combs, including Revolt TV, Aquahydrate and Sean John, as well as marketing strats for the so-chic Cîroc Ultra Premium vodka. “On any given day, I could be working with the team on a new vodka flavor, planning a major international event or sitting in on financial meetings,” she says. “There is never a dull moment!”

Oh, and did we mention that volunteer work is also near and dear to this hard worker’s heart? Not only does she sit on the national board of the Network for Teaching Entrepreneurship (an organization that provides entrepreneurial training to high schoolers), but she’s also a part of the Boys & Girls Club of Harlem. When she’s not making her weekly commute between NYC and her neighborhood just north of ATL (she’s considered a regular at LaGuardia Airport), you’ll find Simms enjoying date night with her husband at The Optimist or Del Frisco’s Grille, spending quality time with her adorbs almost-2-year-old daughter, getting a blowout at Drybar or enjoying what she calls “our own Rodeo Drive”—the shops at Buckhead Atlanta. Stylish, intelligent and ambitious? Sounds like triple-threat status to us! @diasimms


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