For their 2023 season, the Falcons (@atlantafalcons) launched a new lifestyle brand to bring the a whole new meaning to NFL Sundays in the A.
JID wearing the white Atlanta Falcons Sundays skyline pullover hoodie
Although Sundays might mean a weekly reset and scrambling to get our ducks in a row, Sundays have an entirely different idea connotation, what with all of the success the state’s sports have had in recent years. From the Braves to Atlanta United Football Club to Georgia football to the Hawks and Falcons, there is a buzz in the city, and the Falcons team is adding a whole new meaning to rallying around our favorite sports staples.
Debbi Snax, Johnny Self, Doctur Dot (Earthgang), JID, Johnny Venus (EarthGang), Brynn Miller and Jay Envy showing off the full collection of T-shirts, sweats and hats on the roof PHOTO BY DERRICK SPENCER
Johnny Venus (Earthgang) wearing the white Atlanta Falcons Sundays Skyline crewneck and men’s new Atlanta Falcons Sundays cuffed pom knit hat.
This season, the latest iteration of The Sundays Retail Collection dropped. With designs inspired by their Sundays City Skyline art, the hoodies, tees, hats, crewnecks, and more draw in the most fervent fans and the fans who like to keep it casual. It’s also no secret that players are dedicated to looking stylish on game days, so the team is pumped to don comfortable, stylish and relaxed apparel to rep their team. Native hip-hop artists have also taken to the brand from JID (@jidsv) to Earthgang (@earthgang), merging two of the city’s beloved pastimes, the music industry and sports. The brand’s launch aims to serve fans in a new way, providing quality merch that connects them to the Dirty Birds and the city all season long. “It’s more than merchandise; it’s a kickoff,” says senior creative director Larry Luk.
Photography by: Dennis Spencer
