Something Borrowed

Basically from Cinderella’s Fairy Godmother herself, Borrowing Magnolia is putting its glass slipper down in A-Town with its revolutionary website that takes renting, selling and buying designer wedding gowns to a whole new modern level. Pinpointing every gal’s exact measurements with over 90 percent accuracy (shoutout to fancy technology), this digital dream from University of Georgia grads Cali Brutz and Ashley Steele then devises a personalized selection from brands like Lazaro, Vera Wang and more with flip-out-worthy price tags attached. Simply choose up to five dresses to be shipped to your ATL abode; spend a little one-on-one time with the bridal beauties; and then say yes to the dress! Rent from $400, purchase from $4,000, @borrowingmagnolia