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Roswell Boutique Linen & Flax Apparel Celebrates Two Years

By Claire Harper | March 11, 2020 | Style & Beauty



After quickly gaining success with its start in the home design industry, Linen & Flax Home outgrew its Roswell storefront. Not wanting to part with the sentimental space, founder and creative director Chaz Easterly decided it would be home to the team’s next venture: apparel. Linen & Flax Apparel (@‌linenflaxapparel) embodies all things relaxed living—but elevates it. “We love using whites, creams, texture and neutrals,” says Easterly. “It’s so easy to work with that palette at home, or as you’re getting dressed.” Fans of the brand’s home store will recognize a few similarities, with Easterly’s aesthetic reigning supreme throughout the products and space. She even coined her own term for it: “I call it Hamptons-esque because it feels like the Hamptons to me... a little beachy with classic and timeless style,” she adds. From neutral-hued tops, pants and outerwear to textured pattern-adorned dresses, plus intimates and loungewear you’ll never want to take off, Linen & Flax Apparel is a one-stop shop for all your wardrobe needs. And, it even extends beyond your closet, too, with shoes, beauty products and an array of accessories. If you haven’t discovered this gem of a lifestyle boutique, you’re welcome. Oh, and happy shopping.


Photography by: Katie Jones at Katie Micelle Photography