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Refinery29's Immersive Wonderland Comes to Atlanta This August

Jordan Hill | July 30, 2019 | Lifestyle

This is one experience you’ll want to make room for.

Guests can dance their way through the Inner Beauty Ball.

Prepare your presets for 29Rooms: Expand Your Reality, which rolls through Atlanta Aug. 29 through Sept. 8. The Insta-famous event, which first graced your feed in 2015, has welcomed more than 100,000 visitors from around the world at its New York and Los Angeles installations. This is the first time the iconic festival will hit the road for a five-stop tour.

Take the ultimate selfie in No Filter.

The Expand Your Reality experience promises quality content. Each “room” revolves around its own theme, current topic or brand partner and uses multisensory elements for a truly unique experience. Two Atlanta artists—Neka King (@nnekkaa_) and Sarah Emerson (@sarahemersonart)—have already been tapped for Atlanta-specific collaborations. Also on the lineup are fan favorites like Teenage Bedroom, a Technicolor fur bedroom that serves as the ultimate ’90s throwback; and The Values Stand, a collaboration with the ACLU encouraging visitors to take a stand for civil rights in their communities.

Consult the signs in You Are Magic, which collaborates with The Hoodwitch.

While it’s certainly sure to spice up your feed, the experience isn’t all about the ’Gram. “Our goal for 29Rooms is to create spaces that ignite wonder, spark conversation and dare people to dream bigger, in collaboration with brilliant local, international artists and partners,” says Piera Gelardi, Refinery29 executive creative director and co-founder. “Within our walls, guests will be encouraged to tap into their creativity and open themselves up to new ideas, connections and unforeseen experiences.” That’s certainly worth a double tap! Tickets from $29, @29rooms


Photography by: Getty for refinery29