There’s no such thing as a break for Ralph Lauren this summer. Just days after the brand’s polos and jackets were seen on the backs of Team USA at the Opening Ceremony, it’s taking its colorful polos to Atlanta for a unique pop-up experience.
The “Polo Shirt Pop-Up,” as it's called by the brand, is currently traveling across the country. It just visited Chicago for a very summery special engagement, and this weekend, the Pop-Ip makes a stop in Atlanta’s Atlantic Station, just minutes away from the High Art Museum and Woodruff Arts Center in Midtown. The Polo Pop-Up aims to promote the brand’s famous look while bringing a taste of summer outside.
The storefront itself will bring Ralph Lauren’s traditional monochromatic collared shirts, including an exclusive Atlanta design only available for preview and purchase at the Pop Up, and a Create Your Own option featuring custom monograms, patches and embroidery. Polos will be available for men, women, children and even dogs.
Beyond the storefront, there will be summer activities available for all to enjoy. Popsicles will be made available to purchase, and customers can partake in a friendly game of cornhole. The famous “Polo Bear,” well known for its appearance on countless sweaters and jackets, will also be on the premises, ready to take photos with anyone interested.
Fitting with the summer theme, beach towels, men’s swimsuits and sunglasses can also be purchased within the storefront, in addition to baseball caps for all ages.
The Pop-Up is part of Ralph Lauren’s nation-wide campaign this summer. We’re not sure where the Polo Pop-Up will hit next, but Polo fans should keep an eye out in other major cities.
The Polo Pop-Up will open for business from 11 a.m. to 7 p.m., July 24 and 25. There’s no appointment necessary to shop, and with 90-degree temperatures on the way, there might be no better way to cool off than with a popsicle and a polo. See pictures of the Polo Pop-Up below, and learn more at ralphlauren.com.