Match South Gives Back to The Community

By Chandler Presson | August 5, 2020 | Home & Real Estate

This ATL-based company’s stunning vintage prints serve as an homage to Atlanta’s hospitality industry all while giving back.


Megan Roth, founder of both social media agency Milk and Butter Social and the oh-so-appetizing food Instagram @hungrygirlsdoitbetter, cares deeply about Atlanta’s hospitality industry. When she saw her favorite eateries and fellow ATLiens suffering, she knew something had to be done. “The Milk and Butter Social team serves many restaurants and small businesses, most of which were impacted by COVID-19,” says Roth. As a #girlboss herself, Roth wanted to benefit her own staff while also bolstering the hospitality industry. Thus, Match South, an online store selling framed vintage matchbook prints featuring some of the South’s most iconic locales, was born.


Match South donates 50% of every purchase to ATL Family Meal, a community of Atlanta chefs, restaurant owners, volunteers, donors, hospitality workers and business leaders rallying together to help the ATL hospitality industry. Established during the health crisis, the nonprofit raises funds to provide food, jobs and resources to hospitality workers and their families experiencing hunger and joblessness in the metro Atlanta area. Under the leadership of Ladybird Grove & Mess Hall owner Michael Lennox, ATL Family Meal has been mobilizing the Atlanta hospitality industry like never before.


In addition to its inspiring charitable mission, Match South’s understated yet intriguing designs bring a welcome vintage touch to any space. Roth has always collected matchbooks and loves how today’s restaurants keep the tradition alive with aesthetically designed matchbooks that bring a little something extra to any coffee table. She moved the decor from the table to the wall by snapping photos of the vintage matchbooks and enlarging them into beautiful prints. The collection truly has something for every Atlantan—from Bar Mercado to old-school Coca-Cola. Our personal favorite? The Little Trouble print, whose electric pink hue and ’50s-diner-esque font will draw any eye. Prints from $125, @matchsouth


Photography by: courtesy of Match South