PRODUCT PHOTOS COURTESY OF BRAND; BACKGROUND PHOTO BY SONDRAP/ISTOCK
INTRODUCING YOUR NEW GO-TO SCENT, 724 EAU DE PARFUM. THE CITY-INSPIRED MAISON FRANCIS KURKDJIAN FRAGRANCE IS SERVING AS YOUR IDEAL DAY-TO-NIGHT AROMA.
It’s true what they say, nothing compares to the energy and essence of a big city, and Maison Francis Kurkdjian’s (@maisonfranciskurkdjian) new fragrance, 724, embodies just that. Born in Paris, Francis Kurkdjian’s fondness for big cities shaped the graphic aesthetic of 724 eau de parfum.
“There is something about big cities that sweeps over you, electrifies you, elevates you,” says Francis Kurkdjian. “I translated that communicative energy, that life pulsating in unison, into a musky, floral, urban fragrance that I named 724, for 24 hours of scented living, seven days a week.” Its color, “urban blue,” blends the cement gray hue of buildings with the blue of denim jeans that walk through the city streets each day.
With an aura structured by jasmine absolute from Egypt, sweet pea and mock orange, a comforting sensation is achieved through the sandalwood-white musk accord as the scent’s base notes. All in all, the fragrance offers the sensation of clean and energizing freshness.