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Style & Beauty, Style & Beauty Feature, Style & Beauty,

This LoveShackFancy x Sugerga Collab Brings All The Pops of Color

Marion Kronauge Marion Kronauge | August 16, 2021 | Style & Beauty, Style & Beauty Feature, Style & Beauty,

Add a pop of color to your sneaker lineup, courtesy of another chic LoveShackFancy x Superga collab.


PHOTO COURTESY OF BRANDS

PHOTO COURTESY OF BRANDS


PHOTO COURTESY OF BRANDS

Cult-favorite brands LoveShackFancy and Superga joined forces for the third time, this time to create a lineup of floral-embroidered kicks that embrace the cheerful spirit and ripe escapism of summer. Dubbed Paillettes et Soleil—meaning glitter and sun—the capsule combines the laid-back style of ’70s California with the sophistication and beauty of the French Riviera. “We wanted to create something that would suit the mood of both places,” says Rebecca Hessel Cohen, founder of LoveShackFancy. “This collection brings the free-spirit West Coast lifestyle to the city streets,” adds Cohen, who, despite being a true devotee of high heels, quickly got on board the stylish sneaker trend. “A [sneaker] is perfect for that moment when you want to kick off your heels and dance the night away with friends… when you want something that’s pretty and stylish, yet still comfortable,” says the industry icon.


PHOTO COURTESY OF BRANDS


PHOTO COURTESY OF BRANDS

Comprising 20 different styles—of which Cohen tags the espadrille design a must-try— the collection features women’s and children’s shoes, plus two men’s styles—a first for the LoveShackFancy brand. “It has always been a dream of mine to create something for men… and I feel that our romantic aesthetic provides something unique,” reveals Cohen, who was certainly right about one thing: These sneakers most definitely give us happy feet. @loveshackfancy, @superga_official


PHOTO COURTESY OF BRANDS


PHOTO COURTESY OF BRANDS



Tags: shoes sneakers

Photography by: courtesy of brands

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