Premier Italian supercar manufacturer Lamborghini unveiled its newly redesigned Atlanta showroom with an all-star ribbon-cutting ceremony.
Lamborghini (@lamborghini) cut the ribbon, revealing a new design aesthetic for its Atlanta showroom. Serving the Atlanta area for nearly two decades, the upgraded retail space features a 360-degree client experience representative of the brand’s modern and cutting-edge style. With the brand’s commitment to a new design direction for the future, the premier Italian automobile manufacturer is adding to its iconic and unmistakable aesthetic that has been upheld for its entire existence.
Lamborghini vehicles (from top left) Huracán, Aventador, Urus. Photo courtesy of Automobili Lamborghini
The Ad Personam customization room revolutionizes the customer experience by providing clients with samples of both exterior and interior finishes when creating their own personal Lamborghini. The unique experience allows customers to choose from alternative leathers, colors, materials, seats, rims and much more. It is now easier than ever to feel and familiarize yourself with the exact customizations in your new automobile.
Photo courtesy of Automobili Lamborghini
The expanded and upgraded showroom reflects the growing customer base in the region. “Lamborghini Atlanta is the premier location for exotic luxury vehicles in Georgia’s largest city, and the state-of-the-art showroom further enhances the experience our customers have come to expect from the brand,” says Andrea Baldi, Automobili Lamborghini America CEO. “The demand for Lamborghini products has never been higher. In terms of sales, we are coming off the best first quarter globally in the history of the brand, and the investment in this newly redesigned and expanded showroom is a significant indication of how important this market is to the company.”