The Frye Company
1. The Frye Company
The Frye Company’s new 4,000-square-foot workshop-inspired space (think: equestrian-themed art, exposed-brick walls, rolling ladders—even a shoeshine!) serves as a gorgeous backdrop for the leather purveyor’s high-quality boots, bags and more.
2. Lily Rain
This fall, PCM will welcome Texas-based Lily Rain’s first Georgia store. Expect everything from women’s apparel and accessories to cosmetics and gifts (stationery, decor, iPhone cases, you name it) from designers like Kate Spade, Trina Turk and Nanette Lepore.
3. Lou Lou
Lou Lou’s now-open PCM location marks the first in the Southeast for this family-owned boutique, which offers colorful (and affordable!) statement jewelry and accessories—perfect for fashionistas who rock an arm party on the reg.
4. Onward Reserve
Frat fashion haven Onward Reserve recently expanded its empire with its second ATL location at PCM. Expect classic apparel from Peter Millar, Smathers & Branson, Southern Proper and more.
5. Michael Stars
Michael Stars just celebrated the grand opening of its modern brick-and-mortar with a Cali-cool vibe. The retailer’s relaxed tees, sweatshirts and knits are sure to make it a mecca for chic Atlantans seeking elevated basics for fall and beyond.