Since 1994, Music Midtown has been wowing audiences of all ages with musical prowess and a damn good time! This year, the festival brought in headliners P!nk, Flume, Billie Eilish, 1975, Guns N’ Roses, Lil Baby, as well as Pitbull, Niall Horn, Incubus, Tove Lo and more. The heavy-hitting lineup means even more to the city since the festival’s cancellation in 2020 and 2022. Music Midtown came back in 2023 in a big way and expanded its normal 2-day festival to 3 full days of music! Anyone who has ever been to a music festival knows as much as having a good time is a priority, so is hydration. New innovative beverage Electrolit was a proud sponsor of the popular festival and provided concert-goers with much-needed replenishment. The beverage goes beyond quenching thirst and works to reequip the body with essential electrolytes and vitamins necessary to keep you moving and grooving for the next musical set.
Aside from the star-studded acts, Music Midtown also does a fabulous job of bringing the best of the best vendors and activations to keep everyone, regardless of age and music tastes, engaged. From delicious food trucks to fun merch to VIP areas to provide a reprieve from crowds and helpful and kind staff. JEZEBEL, of course, sent in our own to get boots on the ground and garner a firsthand account of the festival. Our representative went from booth to set to vendor with an Electrolit drink in hand. “I love the variety of flavors and that these beverages don’t just rehydrate, but they also reenergize. I needed it today,” says a concert-goer on Sunday. Electrolit’s presence at Music Midtown in Atlanta was nothing short of refreshing, offering festival-goers the chance to revitalize and keep the energy flowing throughout the event.
Photography by: Courtesy of Electrolit by Typrodz
