Hublot’s new Big Bang Unico Essential Gray is the first-ever e-commerce-only timepiece released. PHOTO COURTESY OF HUBLOT
HUBLOT INTRODUCES ITS FIRST-EVER, E-COMMERCE-ONLY TIMEPIECE.
In recent years, e-commerce in the luxury space has experienced a major boom. In light of this trend, many luxury consumers in the watch market are making their purchases over the internet rather than in person. Always on the cusp of the digital evolution, luxury Swiss watchmaker Hublot (@hublot) has taken to the digital platform to exclusively launch its latest new beauty—the Big Bang Unico Essential Gray limited edition, available on hublot.com.
PHOTO COURTESY OF HUBLOT
“For the first time in the history of Hublot, we have imagined and designed the Big Bang Unico Essential Gray limited edition solely to be sold online,” says Hublot CEO Ricardo Guadalupe. “In doing so, we wanted to emphasize how important e-commerce has become in our thinking. Our fans, collectors and potential clients now have an equal chance to obtain this magnificent and rare new model.”
Composed in a full, sleek gray color tone, the watch is both fashionable and technical, keeping with the evolution of the iconic Big Bang timepiece that is emblematic of the watch manufacturer. With a monochrome and satin-finished look, the watch boasts a titanium case, making it extraordinarily lightweight and ideal for everyday wear.
The strap is easily adjustable and changeable, coming with two options. PHOTO COURTESY OF HUBLOT
Of course, the timepiece is not only striking but deeply complex in its construction, beating to the rhythm of the manufacture HUB1280 caliber, anchored by a column-wheel chronograph movement with 72-hour power reserve. Designed for both men and women, the unisex wrist candy comes equipped with two straps—one gray lined rubber strap and a second using Velcro fastening, a uniquely Swiss invention that offers adjustability.
While its e-commerce-only availability is noteworthy, even more so is its introduction of cryptocurrencies and BitPay, allowing clients to utilize web3 assets for purchase. With only 200 pieces available, it’s destined to become one of Hublot’s iconic collectors’ items in years to come. Ringing true, the watchmaker’s “Art of Fusion” comes full circle with this revolutionary introduction, reinforcing its philosophy to “be first, different and unique,” indeed.
The watch’s titanium case makes it lightweight and easy to wear. PHOTO COURTESY OF HUBLOT