Hailey Bieber is a certified skincare junkie. The famous model has long sung the praises of a proper routine, whether via her Instagram posts, starring in Vogue beauty videos or presenting multiple versions of her morning and nighttime routines online.
Now, Bieber puts her money where her mouth is, turning her devotion and experience into a professional line of skincare products.
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Rhode has been in the works for more than two years, and those who follow Bieber on Instagram may have noticed the teasing posts on Instagram, as well as sample mentions in videos and interview snippets.
Today, Rhode is finally available online, and while shipping is currently available within the United States only, the brand promises to expand to global shipping soon.
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Bieber popularized the “glazed donut” trend, her cute terminology for being so moisturized that you look like a sticky treat. She’s used the saying for years, and it’s now the main marketing point of the Rhode brand.
Rhode launches with three products; a Peptide Glazing Fluid, a Barrier Restore Cream, and a Peptide Lip Treatment that comes in three flavors. Each emphasizes the importance of maintaining moisture and protecting your skin.
The Peptide Glazing Fluid is a quick-absorbing serum that plumps and hydrates the skin, aka Bieber's signature step to dewy skin. The Barrier Restore Cream is a rich but lightweight moisturizer to soothe and restore the skin's barriers.
The Peptide Lip Treatment comes in salted caramel and watermelon, both of which hold a slight tint. It also comes unscented, which acts as a clear gloss.
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Rhode's products have been developed with ingredients that are backed by science to address a multitude of skin needs. Inspired by Bieber's long and taxing journey to finding the products that worked for her, Bieber hopes individuals find these essential daily products to be effective yet minimal.
This is just the beginning for Rhode, and surely more products are on the way. Visit Bieber’s new brand online to shop today and learn more.
Photography by: Arturo Holmes / Getty
