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Game Plan

By Ashton Pike | December 20, 2018 | Articles

Adding to the hype of the big game coming to Atlanta are a slew of sexy parties and daytime bashes leading up to Feb. 3 for the city’s socialites and visiting partygoers who can never get enough entertainment. Here, we’ve narrowed down the top events to etch into your calendar.

Dubbed the unofficial kickoff to football’s biggest day, Bud Light Super Bowl Music Fest features a can’t-miss star-studded lineup of performances. Expect heavy-hitters like Aerosmith, Bruno Mars, Post Malone and Cardi B to join red-hot local talent like Ludacris, Migos and more—plus the usual high-profile celebs and athletes in attendance. Thanks to On Location Experiences—the official hospitality partner of the NFL, with opening night presented by EA Sports—this three-day fest at State Farm Arena is the first-ever of its kind in ATL. Jan. 31-Feb. 2, 9pm, VIP tickets $475-$1,500

A band that hasn’t lost its steam since its rise in the ’90s, Foo Fighters is storming the stage this year at Atlantic Station for DIRECTV’s annual Super Saturday Night, with an opening performance by Atlanta’s own Run the Jewels that’s sure to get the crowd warmed up for the night ahead. But this isn’t just any other concert: A 72,000-square-foot custom-built three-tiered venue will pop up for the weekend affair. Feb. 2, 10pm, tickets $250

The annual Maxim Big Game Experience is obviously one of the most sexy, sought-after parties—and for a good reason, with live performances from Atlanta music royalty, A-list activations and more. This year’s bash will be held at The Fairmont’s 19,000-square-foot space in West Midtown, where you’re sure to bump elbows with familiar famous faces. Celebrities spotted at previous years’ parties included the best of the best, from Paul McCartney and Justin Bieber to DJ Khaled and more, plus a performance by Marshmello. A partnership between Maxim and Lagardère Sports and Entertainment, the fete will certainly be one for the books—if you get a coveted invite, that is—and that’s before the end-of-the-night treats from Atlanta’s one and only Waffle House. Feb. 2, 1429 Fairmont Ave. NW

Hosted by Off the Field board of directors members Megan Brown and Shawnette Sapp-Hicks, with honorary chairs Trameka Bettis and Erika Harrison, the annual Off the Field Players’ Wives Association Fashion Show will have The Shops Buckhead Atlanta swarming with the city’s fashion-forward set for the charity runway show. A portion of the afternoon’s proceeds goes nationally toward Girls Who Code and locally toward The Eric R. Beverly Family Foundation, which provides support for lower-income breast cancer patients. Expect a fierce fashion show, as well as cocktail receptions, celebrity and athlete appearances, and a host of VIP post-show events in the stores. Feb. 1, 11:30am, tickets from $200

Presented by Verizon, Super Bowl LIVE is the anchor event leading up to the big game for locals and visitors alike. Atlanta’s own Jermaine Dupri steps in this year as the weeklong event’s music producer in celebration of the 25th anniversary of his record label, So So Def. Expect a fan festival of epic proportions: concerts, live television broadcasts, noshworthy food and more. If last year’s Super Bowl LIVE was any indication—think all sorts of winter-appropriate activations and surprises—this year’s will be a real can’t-miss event. Jan. 26-Feb. 2, free, Centennial Olympic Park

Rest assured the week will live up to its name: 680 The Fan, Atlanta Brunch Festival and Atlanta Winter Beerfest team up with Modern Luxury to pull out all the stops for the city’s partygoers and industry insiders at Atlantic Station. The seven-day bash boasts an agenda jampacked with entertainment, including a kickoff tailgate on Thursday for 5,000 VIPs to let loose; a Friday-night celebration complete with a concert; a Saturday beerfest; and a pregame Sunday Super Week Brunch to get everyone in the game-day spirit. Jan. 28-Feb. 3, times vary, tickets $40-$60

One of the sexiest parties to hit Atlanta will be TAO Group’s The Big Game Takeover at Tongue & Groove. The three-day blitz will keep the party going Thursday through Saturday and flaunt all of TAO’s signature over-the-top touches—think a live DJ and special onstage performances, as well as eye-popping celebrity guests (Jamie Foxx played host to last year’s bash, where A-listers from G-Eazy to Ludacris mingled throughout the VIP crowd). Jan. 31-Feb. 2, 9pm-4am, 565 Main St. NE

This pregame party inside the iconic Hard Rock Cafe Atlanta—just a short walk from the stadium, by the way—will see an open autograph signing, photo ops, the chance to mingle with NFL stars, a hearty menu (including premium spirits, of course) and more. Feb. 3, 1-5pm, tickets $495, 215 Peachtree St. NE


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