Alpharetta welcomes a niche fragrance bar that offers the adventure of finding a scent that’s uniquely you.
The European-inspired space features marble countertops with gold, black and earthy wood accents.
Do you ever find it overwhelming walking into a department store and getting swarmed by salespeople hawking perfume? Fragrance connoisseur Carrie Hadley does. That’s why she opened her new shop, INDIEHOUSE Modern Fragrance Bar, right in the heart of downtown Alpharetta to shy away from daunting department stores and beauty chain retailers. “It suddenly dawned on me that what the world needed was not necessarily another fragrance brand,” says Hadley, “but that maybe my community here in Atlanta would enjoy a new way to shop for their perfect fragrance.”
Those new to perfumery should try INDIEHOUSE’s Scent Blending 101 workshop and as their skills progress join the list for master classes.
To learn more about niche and artisan brands, toxic perfume ingredients and perfume blending, Hadley did 18 months of hard research to craft an array of unique and beautiful scents to add to her store. INDIEHOUSE offers a retail space with over 40 fragrance brands from around the world, including 150 distinct fragrances you won’t find anywhere else in Atlanta. You can choose from six scent categories, including Modern Romantic (soft, flirty and charming) and Sporty Chic (energizing, casual and upbeat). Also up for grabs are 100% botanical fragrances produced with no synthetics and organic alcohol.
Head home with some of the world’s most luxurious scents.
If you can’t find your perfect scent, no worries. INDIEHOUSE created a walk-up, no-reservation-required mixing bar ($49) to make your own desired fragrance. Or attend a two-hour scent blending workshop ($89) and take home a tailored 20 ml eau de parfum that you customize yourself. Plus, it’s BYOB so you can drink a glass while you handcraft your own perfume. Not a bad combo!
Hadley wanted her new fragrance haven to be a welcoming and accessible environment for those looking for a new perfume destination. “One guest from Europe told me that he felt like he was in a small shop along the Seine in Paris,” says Hadley. “That was high praise; I’m still blushing.” You can catch Hadley wearing summery scents from Ormonde Jayne or Carner Barcelona.
Photography by: Travis Hudgons