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Fashion Meets Function

By Allison Mitchell | August 11, 2015 | Articles

When SPANX hit the market, ladies everywhere went crazy for an answer to smoothing out lumps and lines. Now, two former Atlanta-based SPANX execs are solving another common issue—staying dry and cool. Meet Brrr!, a revolutionary line of scarves, wraps and bags that feature patent-pending Powered by Air technology, which works to wick away moisture and provide UV protection on those sweltering summer days. The key is what the brand calls its “secret sauce”—a special type of yarn infused with a natural ingredient that keeps the fabric cool at all times. Scoop the CoolWrap scarf ($58); CoolNester sleeved scarf ($98; shown here), CoolClutch, which has a cooling gel liner ($68); and more to combat the heat at your next seasonal party, tailgate or park outing. A flash of freeze has arrived! And aren’t you glad? @brrr_cool



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