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Designer Digs

Stephanie Davis Smith and Beth Weitzman | February 26, 2013 | Articles

Down the street from Armani Hotel Milano is equally as fashion-forward lodging. Each room in Maison Moschino is a chic play on a famous fairy tale. Alice’s Room has an enormous teacup table, and the Little Red Riding Hood room has a stuffed wolf in the folds of a down comforter. Whether you’re sleeping on a bed of roses (literally, in the Life Is a Bed of Roses room) or in a white-washed suite filled with boxes (the Luxurious Attic room), the whimsy of the 65 rooms and junior suites’ contemporary decor and ART SPA is more of an escape than even you anticipated.

Italian heritage meets hospitality at the Bulgari Hotel & Residences, which, from its May 2012 unveiling, joins sister properties in Milan and Bali. Located in central London’s prestigious Knightsbridge area, this stately stop recalls the brand’s origins, but nods to modern with 85 rooms and suites curated for contemporary tastes. Bulgari’s essence is woven throughout, including Bulgari bath amenities in every room. II Bar, II Ristorante, a 47-seat screening room and two-story spa round out the spoils.

White-glove service has its charm, but sometimes a luxe hotel calls for something a bit less stuffy—like an entire staff decked in hip Missoni duds. The Hotel Missoni Edinburgh—located on the Royal Mile—is a colorful, funky ode to the fashion house’s signature style. Each of the boutique hotel’s four distinctive suites are decked out in pops of color and mod furnishings, while the 136 guest rooms are more subdued. Grab a facial in Spa Missoni or some tagliatelle all’emiliana in Cucina in the lobby to experience the best of Scotland—Italian style., @hotelmissoniedi

Designer Giorgio Armani has lent his personal touch to a rationalist-style building in the heart of Milan’s fashion district. And it’s not housing a runway show—it’s housing you! Armani Hotel Milano is the second hotel to open under the brand’s banner. Stay in one of 95 guest rooms or suites while you ring your lifestyle manager—a hotel rep assigned to each room to ensure you’re feeling bellissimo! With Armani/Ristorante, a lounge overlooking the skyline and Armani/SPA on property, you may not want to leave these digs—except to hit luxe shopping on Via della Spiga.

Flaunting its fashion flair on the international hospitality scene, Ferragamo cements its tastemaking status among beau-monde hotel brands with the Lungarno Collection. Of the seven properties to bear the label, the 73-room Hotel Lungarno—a restored 16th-century residence in Florence, Italy—is the portfolio’s flagship locale. Fab panoramas abound, including walls awash in artwork by the likes of Picasso. Hotel guests also enjoy access to two new Swan sailing yachts, bringing the brand’s exclusive-charter fleet total to four., @lungarnotweet


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