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Cosmetics With a Cause

Alison Abbey | October 1, 2014 | Articles

With breast cancer affecting 1 in every 8 women in the United States, awareness of the disease has never been more important… or more fashionable. And as proof positive, the Estée Lauder Companies are leading the fashionable fight with the Breast Cancer Awareness Campaign.

Launched in 1992 by Evelyn H. Lauder (who created the pink ribbon symbol synonymous with breast health), the BCA Campaign has raised more than $53 million to support global research, education and medical services.

The 2014 Campaign encourages women, men, families and friends to join together in recognition of those whose lives have been touched by breast cancer. Leading the charge is BCA Campaign Global Ambassador Elizabeth Hurley, who joined the movement in 1995. The model-turned-spokeswoman was personally asked by Lauder to lend her voice to the cause.

“Just after I started as an Estée Lauder model, Evelyn Lauder asked me to help her with the BCA Campaign,” explains Hurley. “Evelyn said to me, ‘Women all over the world are dying, and nobody’s talking about it,’ and it really struck a cord with me. My grandmother had recently died of breast cancer, so it was a cause very close to my heart.”

Hurley has continued her efforts for 15 years, traveling the globe promoting the BCA Campaign, speaking with breast cancer researchers and spreading a message of awareness and hope.

“[I] want people around the world to know that the fear that once surrounded breast cancer is being replaced by hope and inspiration,” she says. “Breast cancer is something so many women and men go through together and hearing each other’s stories… makes us all stronger. Let’s keep these conversations going; let’s keep motivating each other; and let’s keep doing everything we can to fund critical medical research so that we all may see a cure for breast cancer in our lifetime.” @bcacampaign



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