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Checking In to Hotel Clermont

By Lauren Loudermilk | August 27, 2018 | Articles

In The Great Gatsby, our protagonists escape the heat and ills of capitalism by checking into the Plaza. With A/C, cushy furniture and shot services, the Hotel Clermont provides a similar reprieve for weary Atlantans. Resplendent in palm prints and velvet tones, it’s the hip, Instagram-grid bait for which Atlanta has been waiting. The rock ’n’ roll tableau was brought to life by New York-based Reunion Goods & Services, which left no square inch unglamorous. The attention to detail is simply remarkable: From the pink walls inside the wardrobes to the to-go coffee cups at Café Clermont, each scan of the mise-en-scène uncovers a new delight.

Upstairs, rooms contain midcentury furnishings and modern conveniences. The Bluetooth-enabled radios are perfect for playing Louis Armstrong while you freshen up in the bathroom, which sports a marble countertop, La Bottega amenities hidden in quirky packaging and vibrant wallpaper. Fun works from Virginia-based artist Sharon Shapiro’s The Telephone Series—inspired by water, women, color and isolation—hang over the beds. Flopping onto the all-down bedding, puffs of feathers abscond in your wake, a promise of sweet dreams to come.

Slip into the Millennial Pink velvet banquettes downstairs at Tiny Lou’s for dinner—after snapping a few pics in front of the city’s best new selfie staple: the fuchsia neon sign at the top of the stairs. Order as many cocktails as you like and they’ll never come in the same glass, a charming touch. Keep an eye out for famed Gypsy Room dancer Tiny Lou herself pictured on the plates. True to the hotel’s mantra—everyone’s welcome—diners in everything from Gucci to graphic tees all look at home in the basement eatery dripping with stylized wilted florals and wallcoverings as French as the fare.

However, it’s the rooftop that’s, fittingly, the pinnacle. Wrapped around a shaded bar, it’s a place to breathe among the hustle and bustle, with views from Ponce City Market to the Midtown skyline and beyond. Accented by the Kelly green AstroTurf, Troop Beverly Hills-esque lawn chairs and the neon glow of the Hotel Clermont tower, it’s the perfect elegy for an evening.

Float in the rosy glow of booze from the lobby bar to the restaurant to the rooftop to the famed lounge below. The property as a whole is a bon vivant’s wonderland: a sensual landscape with cocktails waiting around every corner, oysters chilling on ice and plenty of opportunity for mischief to appeal to the Eloise in all of us. The Ruby suite rates from $399 per night; The Flossie suite rates from $499 per night; @hotelclermont

4 Details Not to Miss

The interiors are a feast for the eyes, so you might overlook a few things the first time around. Here’s a bit of the nitty gritty to keep an eye out for:

1. Blink and you’ll miss it, the lobby gift shop to the right of the front desk stocks eclectic treasures from neighboring Ponce City Market boutique Coco + Mischa.

2. Scavenger hunt for postcards, matchbooks and cards littered throughout the hotel gorgeously designed by Family of Brothers, the team behind some classic Atlanta aesthetics like Victory brands, Golden Eagle and Muchacho, and Emergency Drinking Beer cans. Don’t feel bad about taking everything in sight. The matches read, “These were stolen from the Hotel Clermont,” so they know their purpose.

3. Tucked around the corner from the lobby bar is a fully stocked library and reading nook for when you prefer quiet with your cocktails. For the true Clermont experience, there’s also a stack of vintage Playboy issues hidden in the library.

4. And, of course, keep an eye out for quotes from O.G. Atlantans Outkast, which are etched in the baby-pink hotel safes in each guest room.


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