Premium British sportswear brand Castore and McLaren Formula 1 have teamed up to produce the striking campaign and collection, 'What It Takes'. This season-long campaign illustrates the powerful synergies between the two iconic brands and the mutual idea of what it means to keep moving forward.
Holding a shared vision for innovation and breaking the status quo of engineering, Castore and McLaren use ‘What It Takes’ as a stimulant to fearlessly challenge convention in the pursuit of improvement.
The compelling campaign film features McLaren F1 drivers Lando Norris and Daniel Ricciardo sporting the new ‘What It Takes’ collection and tearing up the racetrack in their high power McLaren supercars. While the duo powerfully races while wearing the new collection, they push the narrative that when bravery gives you the power to perform, better never stops.
Norris and Riccardo will be wearing the McLaren Racing x Castore replica range throughout the 2022 F1 season and will be available to fans via a one-of-a-kind e-commerce platform run by Castore, which launched to market on January 19.
Engineered with a soft cotton fabric and stylish design the collection will feature a variety of shirts and jackets including sizes small through XXXL, ranging in price from $65 to $170. Products in the range include Norris and Riccardo fanwear tees, featuring the McLaren team logos and respective LN4 and DR3 tags on the reverse. Tailored for maximum comfortability, the strategic design of the tees allow the wearer to represent their favorite F1 driver wherever they go.
The parallel of pushing the boundaries of performance in both Castore and McLaren Formula 1 makes for a perfect collaboration between the two brands. ‘What It Takes’ is proving to be a defining moment for Castore, as it is acclimating into the automotive world and solidifying its place as part of the future of the sport.
Co-founder of Castore Tom Beahon expressrd, “With an ethos of BETTER NEVER STOPS, Castore was created to push the boundaries of technical sportswear and do what it takes to push athletes and teams forward. This ambition is clearly echoed by our partner McLaren Racing. F1 is the perfect place for Castore to showcase our beliefs and we are thrilled to be taking these bold next steps in automotive alongside a brand and partner that shares our demand for excellence and unwavering commitment to innovation.”
Photography by: Courtesy Castore McLaren Racing