If you haven't seen A-list celebs remaking Atlantan Campbell and Jett Puckett's (@campbellpuckett, @jettpuckett) outfit check on socials, your algorithm is out of wack. Millions are fascinated, and we had our own burning questions answered.
Campbell and Jett Puckett out on the town at PatBo in New York PHOTO COURTESY OF GETTY IMAGES
First of all, I would like to start with how you both feel about this growing popularity on social media platforms. Happy, excited, nervous?
C: It’s such a surreal feeling! I’ve been creating content for years, but this is something we never expected! I keep thinking people have the wrong girl! We have been getting such positive feedback on our videos, and we want to put love and positivity into the world.
How would you both describe your style as a couple?
J: We definitely play off each other! Campbell goes for a more sexy yet classy look and bases her style around how she’s feeling.
C: Jett has a more go-to look, styling a blazer and button-up with denim and boots. Overall, though, we’d say our style is very collaborative, we and definitely influence each other.
The happy couple attended the Tory Burch and LoveShackFancy shows during NYFW. PHOTO COURTESY OF GETTY IMAGES
Why start the date night outfit videos, and how do you think they would resonate with the online community?
C: We have been talking about our outfits for a while now, especially on my Instagram stories, and Jett would give his feedback on my looks. I continued to capture his reactions and put them on social media more, and people began to love it! The way he is in our outfit videos is precisely how he is with me in our daily lives.
Jett, did you ever think you would be going to NYFW with your wife? Did you already have an affinity for fashion brands before Campbell?
J: In past years, I would go to dinner with her and explore New York after she attended events. This was the first year we attended events as a couple to put ourselves out there as a team ,and I didn’t always have an affinity for fashion, but since being with Campbell over the last nine years, I’d like to think I’ve grown into it!
The happy couple attended the Tory Burch and LoveShackFancy shows during NYFW. PHOTO COURTESY OF GETTY IMAGES
How do you maintain an authentic portrayal of your relationship when everyone knows you for the “Pookie is fire” commentary? Do you find it hard to stray from that content when it performs so well?
J: It is honestly easy because the “Pookie is fire” lines are authentic; I have been calling Campbell “Pookie” every day for the last nine years, so really, we do not have to do anything other than be ourselves.
C: We want to continue to display our love and relationship as that is what resonates the most with the world, and we plan to keep that the foundation of our content!
What is the most incredible experience about this rapid gain in following, and how do you feel that national outlets and even celebrities are fascinated with your videos?
C: It’s definitely a “pinch me” moment, and sometimes it doesn’t even feel real! Seeing people like Reese Witherspoon, Sylvester Stallone, Zach Bryan and other amazing people recreate our videos has been so fun and exciting. I (Campbell) am such a huge fan of Reese, so seeing her interact with our videos was so cool; it was a major fangirl moment.
What is a day in the life of Campbell and Jett Puckett?
C: We always joke that we’re a mix of organized chaos as our lives have become so much busier, so date nights have really become our go-to more than ever!
Photography by: Getty Images
