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Body Language

By Kelsey Ogletree | February 27, 2018 | Articles

When two JEZEBEL Most Beautifuls come together, they make beautiful things (obviously). For Mark McKenna, MD, MBA, and his wife, Gianine, that was their first baby daughter, Milana. Now they’re on to their second baby: a new Atlanta-based company dubbed OVME that, true to form, is designed to make you more beautiful. @ovmeofficial

What It Means
Pronounced “of me,” the name OVME speaks to personal innovation, says McKenna. While it’s still in the early stages, he has big ambitions for the brand, which he plans to take nationwide.

How It Works
Think of it as a disruptor for the medical retail cosmetics industry. “We’re borrowing a lot of inspiration from boutique fitness concepts,” says McKenna. “Those companies have done a good job of entering the experience economy, creating true retail experiences in the fitness space. We’re doing the same thing in medical retail.”

What to Expect
The OVME concept will include both a brick-and-mortar studio (3167 Peachtree Road NE, Ste. G) and a come-to-you option. At the studio, which just bowed this month, patients can get treatments for face (think facials, Juvederm, microneedling) or body (laser hair removal, Elessa body sculpting), plus wellness services like weight-loss help, B12 shots and hydration therapy. For men, there’s also treatments for hair loss, testosterone therapy and more.

On Demand
When the OVME mobile app launches in April, you’ll be able to book limited services in your own home. If you want a specific doc, you can view his or her availability and book accordingly. Or, if you need a particular service done by a big day, you can schedule the next available provider—after reviewing their qualifications in the app, of course. “All providers will be physicians, advanced nurse practitioners or physician’s assistants,” says McKenna.

Services range from $20 to about $2,000 for the majority of services, with house calls adding only a nominal fee to the cost of the procedure. OVME also has membership options, which are $50 per month for Access level or $99 per month for Elite. The perks? Discounts on Botox, dermal fillers, Latisse and more, plus free weekly B12 shots, special event access and even a free monthly express facial for Elites.

Bottom Line
OVME makes minimally invasive medical procedures feel private, comfortable, accessible and safe—without the sterile, hospital-like environment or breaking the bank. Are we looking at the Uber of the medical world? Time will tell.


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