The collaboration we didn’t know we needed was released today. You can now flaunt one of the most significant car brands in hip-hop culture on your clothing made by your favorite rap artist.
Pacsun and guest artistic director A$AP Rocky with his creative design agency, AWGE, launched a special partnership with Mercedes Benz.
The AWGE x Mercedes Benz collection offers styles that are the epitome of fashionable, yet comfortable.
Each item of clothing is presented with a large blue and yellow Mercedes Benz logo and the AWGE logo in yellow, blue or red. All of the pieces are inclusive with unisex designs, so anyone can parade around in these stylish looks.
The collection includes bomber jackets, sweatpants, long-sleeved t-shirts, hoodies and hats. You can buy the complete set and make it a whole outfit or rock each piece on its own.
“I’ve been working with Mercedes since 2016, so the launch of this partnership of a collaborative product is a proud moment for me,” Rocky said. “To be able to incorporate my relationship with Mercedes and my partnership with Pacsun to release select items from the first drop, echoes my original sentiments of creating premium products based on my love for nostalgia and heritage brands that are accessible at different price points.”
This is Rocky’s fourth time working with Pacsun and his second clothing collaboration with a brand partner under the retailer. He has done recent work with action sports, footwear and clothing brand, Vans.
“As Pacsun’s Guest Artistic Director, Rocky has brought incredible opportunities for unexpected brand collaborations,” Brie Olson, president at Pacsun, said. “Through this partnership, we are able to reach another audience of consumers and bring Mercedes fans into the Pacsun Community.”
With a strong passion for fashion and streetwear and an imaginative, innovative vision, Rocky brought to life another one of his ideas that shouts comfy, high-class streetwear from the rooftops.
Photography by: Courtesy AWGE x Mercedes Benz