The newly debuted Armani Exchange boutique at Lenox Square
Giorgio Armani’s street-chic fashion label, Armani Exchange, has just unveiled an opulent new storefront in Atlanta’s Lenox Square.
Designed by Armani himself in collaboration with the marque’s architectural team, the expansive 7,846-square-foot boutique mirrors the brand’s chic, minimalist appeal with sprawling windows and an eclectic facade with displays and the signature logo.
Inside, shoppers will find high-end, Milan-made design elements, custom flooring finished with a stone effect, exposed ceilings and a black LED screen that spotlights graphics and brand logos.
With a prime location in one of the area’s premier retail destinations, the storefront reflects a fresh, new era for the brand as it introduces new product lines that further encapsulate Armani’s vision and artistry.
DJ Ash Lauryn performing at the storefront’s private cocktail event
To celebrate its debut, the store held a private cocktail event on Thursday, March 20, drawing in an exclusive crowd of in-the-know Atlantans, fashion enthusiasts and industry luminaries. Hosted by Larry Nance Jr. of the Atlanta Hawks, the soiree featured a setlist from DJs Dirty Live and Ash Lauryn and spotlighted the brand’s Spring Summer 2025 collection.
Since its 1991 inception, Armani’s accessible, urban-inspired younger sister has paid homage to street-style culture and dance music with versatile, mix-and-match staples. The brand’s latest collection encapsulates men’s and women’s apparel, accessories, shoes and handbags, with an emphasis on denim, outerwear and footwear.
The collection is accompanied by this season’s bag, a compact trapeze purse with the signature metallic A|X functional closure crafted with hand-grained faux leather.
See also: Atlanta’s Retail Scene is Expanding with the Addition of Six Prestigious Brands
Photography by:
