Calling all Ariana Grande super fans! AKA, her 274M Instagram followers.
r.em. beauty, created and founded by the music legend herself, is officially launching with its inaugural Chapter 1 release this Friday, November 12th at 9:00 am EST.
“The brand inspires you to make every dream a reality, in both beauty and beyond. Blending otherworldly ideas with real-world innovation, we exist to empower you to explore what creativity means to you.”
Chapter 1, titled Ultraviolet, invites users to “travel through space and time to a world of cosmic illusions and futuristic lust.”
“From graphic eyes and flutter-worthy lashes to extragalactic highlights and lips that make a statement, this is everything dreams are made of.”
The collection will feature a variety of dreamy beauty essentials, ranging from smoky eyeliner, to luscious lipgloss, to dewey highlighter.
Below is a breakdown of the collection that will cause more of a frenzy than Sweetener.
This long-wearing, out-of-this-world eyeliner marker, inspired by Ari’s signature bold eye looks, delivers a waterproof, smudge-proof, bold black line that lasts up to 48 hours. The tapered felt tip makes it easy to create a range of looks—from classic to graphic. From $19.
Also inspired by the singer’s show-stopping eye looks, the Kohl pencil glides on smoothly for intense, color. The ultra-creamy, smudge-free formula inspires you to create any look you want. The built-in sharpener allows your creativity to always stay on point. From $17.
Lashes will flourish with this volumizing and nourishing formula that builds without clumping for fuller, more voluminous-looking lashes. Infused with 100% naturally derived bamboo powder for no fallout, Tahitian microalgae, and a trio of nourishing fruit extracts, this clean formula has everything you need and nothing you don’t— no parabens, d5, microplastic, silicone, or mineral oil. Volumizing properties are amplified by the satellite-inspired brush, designed with perfectly spaced channels to collect and deposit the ideal amount of mascara for maximum lash lift-off. To take leashes to the next level, use the flourishing lengthening mascara first and follow up with this volumizing formula. From $15.
Lashes will be on fleek with this lengthening and nourishing formula that volumizes, weightlessly lifts, and doesn’t flake. Lengthening properties are amplified by the spaceship-shaped molded brush, designed with equal distribution of bristles across the brush to capture and elongate every lash from root to tip for full-on length and definition. Its tapered tip hits every lash, even the hard-to-reach ones in the inner corner. To up your lash game, use the flourishing lengthening mascara first and follow up with the volumizing formula. From $15.
Create your own vivid illusions with this mix of six mattes and shimmers that you can wear from daylight to midnight. Each curated palette is inspired by Ari’s signature eye looks and features talc-free, ultra-blendable formulas that deliver a lightweight feel and maximum color payoff. The creative possibilities are limitless. The palette will be available in three color options: babydoll ari’s signature neutral mattes & shimmers, midnight snack cool-toned mattes & shimmers, and principessa warm brown mattes & shimmers. From $24.
The long-wearing, powerfully pigmented, waterproof shadows come in a range of matte and lustrous finishes for universally flattering effects. The luxe liquid gel formula helps give the look of smoother skin and can be applied all over lids or to targeted areas with the tapered, teardrop applicator. The shadows come in ten shades, ranging from nude beige to rich rose. From $16.
Make your dream lashes a reality with these high-quality, 3d, faux mink styles that look better than real. Each style features a clear, weightless band that provides a barely-there feel so you can wink and flutter in full comfort. From $16.
Infused with plumping actives and a blend of hydrating passionfruit and apricot oils, this lightweight, non-sticky formula delivers fuller-looking lips and a silky smooth, high-shine finish. The contoured, slanted-tip applicator makes it easy to plump and enjoy the sensorial cooling mint. This formula comes in clear or 9 shades of color from nude pink to burgundy wine. From $17.
This ultra-smooth matte formula glides on lips like a dream and delivers instant, rich, long-lasting color that stays comfortably in place without drying out your pout. From $19.
Experience zero-gravity, long-wearing color that stays in place whatever your lips are up to. From $16.
Get a next-level highlight with this weightless, multi-dimensional topper that can be used on your cheeks, eyes, and body. Infused with vegetable-derived emollients, the silky, creamy powder formula glides on like a second skin, then melts upon application for a dewy, luminous highlight that stays smooth no matter where you wear it. From $22.
Photography by: Courtesy r.e.m. beauty