KAROL G AND KAPPA TEAM UP FOR THE LAUNCH OF THEIR FIRST COLLECTION, INSPIRED BY THE SINGER’S HIT SINGLE, “BICHOTA.”
Karol G wearing Karol G x Kappa
It’s no secret that Karol G (@karolg) has plenty of pikete (or swag). The first line of her song “Bichota” translates to “I came out well dressed from head to toe,” after all. It’s only natural that the Colombian songbird is kicking off a long-term partnership with Italian sportswear brand Kappa (@kappa) by dropping a collection inspired by the hit single. Like the lyrics, the athleisure line empowers and celebrates women with its relaxed silhouettes that are expertly tailored to accentuate the female body. “For me, it’s more than just following the trend of the moment,” says the former JEZEBEL cover girl. “It’s about wearing what makes you feel good and helps you express who you really are as a person.”
Designed with inclusivity in mind, the collection features tracksuits, separates, hats, bumbags and slides in a variety of styles and colors (think bright shades of yellow, red and green, and muted tones of brown and black). Each piece is personalized with Karol G’s signature, as well as the iconic Kappa Omini logo. And, if that weren’t enough to interest you, the partnership will continue with more collections dropping throughout the year. “I have the amazing opportunity to work alongside Kappa to create a clothing line that everyone will be able to wear, with an incredible color palette, different textures and inclusive styles that will make anyone who wears them feel beautiful, confident and special,” says Karol G about the brand collaboration, which is available now at karolgbykappa.com. Alexa, play “Bichota.”