Calling all Glossier fans (and for any of you who aren’t familiar, it’s time to hop on the bandwagon ASAP), we have a PSA that’s going to make everything better: The cult-favorite online beauty company is setting up shop temporarily at Ponce City Market. (We told you it was big news.) Until recently, Glossier products were only available to Atlantans via the WWW, but now you can finally shop your can’t-live-without makeup bag staples right here in the A. Consider this a warning: You’ll want to buy everything.
After quickly becoming one of the most buzzed-about companies in the beauty industry with top-selling products like the iconic Milky Jelly cleanser and beloved Boy Brow, it’s hard to imagine any beauty routine that doesn’t include Glossier. The team behind the cult-favorite products prides itself on “making the products you wish existed,” a mentality that led to the creation of the biggest MVPs in our makeup bag. Emily Weiss—who you may know as Teen Vogue’s “superintern” if you watched The Hills as religiously as we did—founded the company to create a new beauty experience that celebrates the customer. The result? Products—from skincare and makeup to fragrances and beyond—that we didn’t know we needed… and now we can’t live without. Our lives—and brows—are better for it.
And if you thought it couldn’t get any better, you were wrong. The Glossier pop-up isn’t your average skincare shop: Designed for more than shopping, the music-inspired store—which pays homage to Atlanta’s past and present music industry—invites shoppers to interact with Glossier’s entire product line through highly experiential displays. It’s already pulled an impressive crowd of both devotees and first-timers hoping to stock up on the must-have goods before the store’s April departure. This is one pop up that’s not-to-be-missed—like, seriously.
Not sure where to start? We tapped the JEZEBEL team for insight into their can’t-live-without products.
“My favorite Glossier product is Futuredew (1 fl. oz. for $24). It leaves my skin looking and feeling hydrated, moisturized and glow-y—it’s amazing!”–Marlee Mariney, Account Executive
“I love the holographic lip gloss ($14) because it makes my lips look juicy and full, plus it keeps them hydrated and smooth.” –Caris Hannah Fairfax, Associate Publisher, Modern Luxury Weddings Atlanta
“The Stretch concealer ($18) is a must-have. I’ve tried just about every concealer out there, and this is the only one that does the trick. The formula is perfect.” –Farah Kitchens, Sales and Marketing Associate
“The priming moisturizer (1 fl. oz. for $22) quickly became a staple in my beauty routine. It’s hydrating but lightweight and leaves my skin looking dewy all day—plus it has the added bonus of being both a primer and moisturizer in one step. Efficiency is key in my life.” –Claire Harper, Managing Editor
“Lash Slick ($16) is my new go-to mascara. It never clumps and it’s super buildable, so great for both daytime and a night out. I always love a versatile product.” –Lily Matakaetis, Account Executive
Photography by: Courtesy of Glossier