“This business grew from just needing an outlet to share what I was creating with the world and to give people joy in their daily Instagram scroll,” says Jordy Lasko, the ATL-based artist behind Jordy in Color. “It gets to a point where there is only so much art and design you can do for yourself, so because of that, and wanting to spread some joy on Instagram, I started Jordy in Color.” Since then, the 24-year-old has been on a journey to discover her voice in art and embrace the changes in aesthetic and technique that ultimately make up her Insta-worthy style.
How does she maintain such a colorful, upbeat feed? “I draw inspiration from the people and the media around me,” says Lasko, who doubles as a full-time third grade teacher. “Every so often, I use magazines and newspapers to create inspiration boards of color and pattern combinations that I find interesting, and I use that to guide the color schemes. The same goes for the fonts and lettering that I do; if I see something interesting on a billboard or magazine, I snap a picture and save it for later.” What’s most refreshing about this designer is how she doesn’t abide by Instagram pseudo laws. She explains, “This is an unpopular opinion in the world of Instagram, but I am pretty anti-algorithm. I post what I want when I want. My art doesn’t need to adhere to the statistics that Instagram says is going to help my business.”
Atlantans can pop into the UGA grad’s DMs on Insta for a custom print or artwork commission (holiday present, anyone?). Up next: Be on the lookout for an online shop, where the artist’s pieces will be ATL’s for the taking. @jordyincolor